Development of mobile applications and games – it’s a whole industry, here its own rules and its own logic of operation. The games involve physics and psychology, while the applications involve mathematics and logic. Mobile development and the GameDev industry are a whole separate world.
In our company’s development of mobile games and applications has been a separate department. We develop mobile games with augmented reality and mobile applications with complex and non-standard logic.
Planning in Mobile Development
In the early stages, we work closely with R&D companies that study the market and competitors. Together we find the best options for implementing game mechanics that we take as a basis or develop our own. When planning the development of a mobile application or game, we take into account the individual needs of the client and the allocated budget.
Requirements gathering process takes time, and we appreciate your time and not to delay the process. Management of our company has a complex organizational structure, through which developers put clear objectives, and the client receives a working product in time. Product manager is present at all stages of development and contributes ideas and Project manager supervises the formulation and execution of tasks.
Software is usually developed iteratively. In software development, we use Agile methodology in conjunction with the Scrum approach. At the TOP-management level, we have rethought the standard approach to mobile development and made our own adjustments to the processes. We now fully understand SDLC in our products and can influence workflow. In planning, our predictions tend to come true, as they are based on experience and observation. We thoroughly document everything, test hypotheses and draw conclusions, translating them into specifications for our future products, which get better over time. At the earliest stages of the development of mobile applications and games, we are ready for certain risks and put them into development.
We have experience of successful product launch, interaction with store support during reviews, most scenarios of communication with supports for failure options when releasing applications.
Application logic and physics of the game world
Unlike websites, mobile applications and games have different logic of work. In the development of a mobile game, the involvement in the gameplay is extremely important. Whole systems of rewarding the user for actions and activity, various bonuses, physics of interaction with the environment, its own economy and a lot of graphics are being thought out and developed.
Each mobile application has a logic of work. When requested, the user receives a specific response from the application. Application algorithms have a complex structure, and all points are written and developed by a whole team of specialists.
In the development of a mobile game, the scriptwriter thinks over and signs the gameplay. There are various scenarios for user actions, from the simplest to complex and multi-level conditions and decisions. In GameDev, games are categorized into categories. In contrast to the chosen direction of the game, further stages of its development will be determined.
Application design and 3D modeling at GameDev
The GameDev industry and Mobile development have a different approach to project implementation. A lot depends on the convenience and beauty of the design. In mobile app design, the UX/UI designer deals with the development of user experience and interface. Its main task is the interface. It should be user friendly and responsive. At the same time, the interface of the game or application should be beautiful and pleasant. To do this, the UX/UI designer works out each button and interface element, animations, button sizes, colors, icons, and the logic of user interaction with the interface.
3D modeling in games is different from modeling furniture or other static objects because games have dynamics. The 3D model is additionally animated, it is given various movements and scenarios in which these movements are performed. Depending on the gameplay, the user may have functions for interacting with the game model. In this case, everything should be thought out. Also in games, a 3D model can have parameters such as density and material. Game models have a more complex texture. Some elements of the model must reflect light or cast shadows. These functions are performed by the game engine, and the 3D model itself must be adapted.
We involve 3D sculptors, CG artists and character artists to develop our playable characters. They create humanoid virtual 3D models that look really alive when they receive facial expressions, a set of emotions, movements, and a human voice. When designing a character, anatomy is taken into account. A lot of work goes into texturing and character animation.
Technical component in Mobile development
The architecture of a mobile application has a very complex structure and is made up of a variety of solutions, requests and responses, data parsing, and mathematical calculations. All of this should work in synergy. Our developers carefully work out the gameplay and game mechanics. Lvl designers think over the game world and fill it.
In 3D games, there are light and shadows that are created by the game engine – virtually. The participation of an lvl-designer is required, who will arrange the correct lighting sources at the game level. The light is selected depending on the situation, and the game engine can provide lighting options – point light, spot light, area light, etc., and each of them will be useful in a given situation. The lvl-designer selects light sources depending on the required lighting, sets the degree of the light beam, color shade, light intensity, takes into account the environment, the intersection of several light sources and many factors.
In addition to lighting, considerable attention is paid to filling the game world, for which 3D modelers create a whole set of various environmental objects from large ones – houses, trees, mountains, to the smallest ones – stones, bushes, grass. Lvl-designers can work with this set, filling the game world. Particular difficulties in the development of the environment arise with dynamic objects – weather conditions, sun, fire, water, wind. For example, water should be realistic, have a reflection and at the same time transparency, ripples, waves.
The situation with filling the game world with characters is even more complicated. Each character has its own parameters, its own specific set of actions or artificial intelligence. Character generators are being developed thanks to which each character becomes unique in its own way.
You can talk about the technical component for a very long time, since there are many nuances and controversial points. Much depends on the chosen category and the direction of the game. We involve DevOps, Solution Architects or CTO on our projects, if necessary.
Psychology and analytics in games
Writers can come up with a variety of suggestions or implement your big ideas. We will help you to determine the category for the upcoming game. Psychology and sociology are involved in mobile games. Since there are real people in the virtual game, interaction scenarios are written for them, taking into account social factors and psychology, trying to evoke the expected range of emotions, such as joy, pleasure from victory, empathy for the game character, interest in the storyline.
Our marketing department develops various strategies, tests hypotheses, and innovates applications. By calculating the best model of user behavior and interaction with features, we understand its importance to the user. We analyze the behavioral factor and many indicators before taking action. In each update, we implement the requested features and analyze their use.
Promotion and monetization of applications and games
Choose a monthly subscription or pay-per-app model and what cost to set? Or maybe you can host the application for free, but how can you make money then? What about mobile games? What to offer for in-game purchases – in-game items, skins, drop-boxes, coins for their purchase? How will this affect the game balance? Our marketers will carefully analyze everything and answer these and other questions. We are working on a market plan and monetize a mobile game or application.
The most common mistake in software development is a poorly thought-out system. Whether it is a gaming system, or a payment system, or some other system, it must be thought out to the smallest detail and work smoothly. We allocate a significant stage before development for analysis and planning in order to avoid problems in the implementation of the application. Early revisions are always cheaper and easier than during development or in a live product.